You may have heard about GDPR, and certainly global marketing and IT teams have. So what exactly is GDPR? The General Data Protection Regulation (GDPR) is a European Union regulation designed to give individuals, particularly European Union residents and citizens, greater control of their consumer data.
Given the current scandals revolving around data breaches and unauthorized use of personal data, this seems like a reasonable and timely undertaking. The regulation went into effect 25 May 2018 and has the following eight major elements:
1. Consent - customers must opt-in to messaging rather than opt-out
2. Right to Be Forgotten - customers may request to have their information erased
3. Right to Access - customers may request and receive their information
4. Data Portability - customers may request their data be sent to another party
5. The Right to Prevent Direct Marketing
6. The Right to Have Inaccuracies Corrected - customers may request changes to their data
7. The Right to Be Notified of Data Breaches - customers and the EU must be made aware of data breaches and their scale
8. The Right to Object to Profiling - customers may request to have a human make decisions regarding their eligibility for products and services
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