Moscone West
San Francisco, California, United States
2 - 4 February 2020
Industry Events
Spatial Mapping of Refractive Index Modulation for Improved AR Holographic Waveguide Manufacture
Date: Monday 3 February 2020
Time: 10:00 AM - 11:00 AM
Location: Room 2003 (Level 2 West)
Come hear DigiLens talk about their holographic waveguide display technology for augmented reality applications.

Speaker


Jonathan Waldern, Founder, Chairman & CTO at DigiLens
Building a mass manufacturing capability for augmented reality waveguides
Date: Monday 3 February 2020
Time: 1:30 PM - 2:45 PM
Location: Room 2009 (Level 2 West)
WaveOptics patented diffractive waveguides have the broadest range of fields of view and can be readily customised for augmented reality smart glasses and headsets. WaveOptics’ technology was designed with mass manufacture in mind. Our waveguides enable crisp, clear imagery, that can be manufactured affordably, at scale, even with a custom design. Striking this balance is key to unlocking the potential of augmented reality for the mass market. Our joint workshop with Goertek Optoelectronics, a leading manufacturer in the AR/VR industry, will focus on the core processing principles of WaveOptics technology and how WaveOptics and Goertek provide a volume manufacturing capability to meet the demands of any customer.

Speakers


Phil Greenhalgh, CTO of Wave Optics. (United States)


Frank Rao, General Manager of Optoelectronics at Goertek (China)
Systematic Design Approach for Lightguide Devices for AR/VR Applications in VirtualLab Fusion
Date: Monday 3 February 2020
Time: 3:00 PM - 4:15 PM
Location: Room 2009 (Level 2 West)
Lightguides in combination with gratings are one beneficial approach to combine the virtual image with the light impinging from the real-world environment. The design and modeling of such lightguides is very different from traditional lens design and there is still a lot of room for new ideas and innovation. Such devices are quite complex due to the unavoidable handling of a large field of view and different wavelengths and, consequently, numerous parameters must be considered in order to obtain a functional device which provides good image quality. We present a systematic approach to design lightguide devices which combines the benefits of functional and parametric design and optimization strategies. We will discuss typical design tasks, with emphasis on the trade-off between uniformity and system efficiency in different examples.

The analysis of lightguide devices including the coupling gratings requires a physical-optics modeling approach that goes beyond traditional ray tracing. The Fast Physical Optics technique in VirtualLab Fusion automatically considers the polarization of the in-coupled light, performs a fully vectoral grating analysis, and accounts for coherence, interference and diffraction effects in the analysis: all within a single software platform. We will explain the modeling concepts and demonstrate analysis results based on systematic designs with respect to various merit functions.

Learning Outcomes:
• Construction and modeling of lightguide devices with grating regions for in- and out-coupling of light.
• Systematic design workflow for lightguide devices, from functional design to parametric optimization.
• Evaluation of the performance of the complete lightguide device for different fields of view.

Intended Audience:
Optical engineers, designers, researchers and students interested in lightguide devices for AR/VR applications.


Instructors:

Stefan Steiner, LightTrans International UG (Germany)


Site Zhang, LightTrans International UG (Germany)


Sponsored by:

Smart Goggles for Swimming: Bringing AR into the Water
Date: Monday 3 February 2020
Time: 4:30 PM - 5:30 PM
Location: Room 2003 (Level 2 West)
Designing augmented reality swimming goggles.

Wearable fitness trackers have become ubiquitous, due in part to their low cost and simple use case. The predominant form factor for these trackers has been a band around the wrist. There are situations such as swimming, however, where a wrist-worn device is not very convenient because it requires you to stop your activity to consult the display. A near-to-eye display is an elegant solution to this problem, as almost all swimmers already wear eyewear in the form of goggles. Unlike fitness trackers, however, commercially available augmented reality displays are relatively expensive.

Google glass is above $1000, Focals by North is currently $599 USD, and more-feature rich platforms such as Microsoft Hololens and Magic Leap One are more expensive still. Since swimming goggles are a relatively narrow application, consumers are unlikely to be very receptive to paying the kind of prices normally charged for gear designed for all occasions. On the other hand, focusing on a specific use case means that as augmented reality eyewear designers, we can pare down the functionality of the device to only what is needed to support our use cases. This talk will present work on a lower-cost ($200 consumer price) augmented reality system for swimming.

Speaker


Reynald Hoskinson, VP Technology at FORM (United States)
Design Considerations for Rapid Prototype Freeforms for AR/VR Applications
Date: Tuesday 4 February 2020
Time: 8:00 AM - 9:00 AM
Location: Room 2009 (Level 2 West)
Being first to market is critical in the commercial sector. This presentation will overview optical design considerations for freeform optics that can make a difference when trying to get rapid prototype optics for AR/VR applications.

Speaker


Jessica DeGroote Nelson, Director of Technology and Strategy at Optimax Systems (United States)


Sponsored by:
Market Outlook & Implications for Sales & Marketing
Date: Tuesday 4 February 2020
Time: 9:30 AM - 12:30 PM
Location: Room 2007 (Level 2 West)
Join this session to learn drivers in the industries you serve, and how you can position your company and capabilities to meet the needs of emerging customer needs. Launch Team president Michele Nichols will address market outlook, regulatory and customer requirements that will impact sales and marketing, and today’s winning strategies for companies from start-up to global market leaders. Bring your questions and specific challenges for actionable take-aways.


Instructor

Michele Nichols, Launch Team Inc. (United States)
Computer Generated Holography for AR: from Star Wars dream to commercial applications
Date: Tuesday 4 February 2020
Time: 10:30 AM - 11:45 AM
Location: Room 2009 (Level 2 West)
3D display systems based on Computer Generated Holography have been kept in a state of perpetual research for decades. Sci-fi franchises like Star Wars have brought to life holography’s potential to change the nature of human-machine interaction, but how do we get this technology out of imagined scenarios or academic circles and into consumer use. With the rise of AR applications and scientific breakthroughs in reducing the computing requirements of holographic systems, CGH is now a topic of major industry interest.

Co-founder and COO Aleksandra Pedraszewska brings her first-hand experience in commercialising breakthrough software solutions for CGH and building a holographic display ecosystem. She discusses the benefits of CGH for different AR applications and shows how recent hardware developments enable the system-level integrations of CGH, using VividQ’s ecosystem as a case study.


Speaker

Aleksandra Pedraszewska, COO of VividQ (United Kingdom)
From Virtual to Indistinguishable: How Disruptive Technologies will Enhance our Simulated Experiences
Date: Tuesday 4 February 2020
Time: 12:00 PM - 1:30 PM
Location: Room 2009 (Level 2 West)
Seeing the invisible, feeling the untouchable, experiencing the impossible. The only limits to AR, VR and XR will be the ones set by our imagination. Because the technologies for truly immersive adventures are rapidly becoming available. Imec allows you a window into the future of VR/AR/XR by demonstrating the latest advancements in:

• IR and 3D imagers for AR/VR applications
• Novel on-glass processing techniques
• Haptic feedback

Speakers


Denis Marcon, Senior Business Development Manager, imec (Belgium)


Jiwon Lee, Senior Image Sensor Pixel Designer, imec (Belgium)


Xavier Rottenberg, Scientific Director and Group Leader Wave-based Sensors and Actuators , imec (Belgium)

Sponsored by:
You Can Have It All: A Novel Waveguide Technology
Date: Tuesday 4 February 2020
Time: 1:45 PM - 3:00 PM
Location: Room 2009 (Level 2 West)
The technology of substrate-guided optical element, which is recently has been extensively used in many AR products, has many advantages, such as compactness, low weight, and the potential to materialize AR systems having eyeglasses configurations. The existing relevant technologies, however, suffer from many drawbacks. Mainly, achieving the requested characteristics of one parameter usually comes with the penalty of weakening those of another one.

A novel waveguide technology that has been developed in Oorym has the unique property of combining those seemingly contradicting features. That is to say, extensive pupil expansion along with very high brightness efficiency, extremely wide FOV along with a simple embodiment, and excellent image quality along with an uncomplicated and non-expensive fabrication process that can be easily accommodated for mass production.

Speaker

Yaakov Amitai, Founder and CTO, Oorym (Israel)
The Future of Traditional is Virtual: AR/VR/MR Technologies Moving into the Mainstream
Date: Tuesday 4 February 2020
Time: 3:15 PM - 4:30 PM
Location: Room 2009 (Level 2 West)
Speaker


Andy Cochrane, The AV Club (United States)
Invention to Impact
Date: Tuesday 4 February 2020
Time: 4:15 PM - 5:15 PM
Location: Room 2009 (Level 2 West)
Innovation programs at the National Science Foundation (NSF) advance ideas from the lab to the marketplace to strengthen America’s economy, health, and security. The Division of Industrial Innovation and Partnerships (IIP) in the Engineering Directorate leads several programs to translate fundamental research into market solutions. IIP supports researchers with promising technologies, as well as funding high-tech startups. Learn about the NSF’s central role in accelerating the growth of the national ecosystem and hear about specific funding opportunities.

Speaker

Anna Brady-Estevez, Program Director for Blockchain, DAGs, Chemical, and Environmental Tech, National Science Foundation SBIR (United States)


Sponsored by:
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